Abhinav Anguria is an advertising photographer and filmmaker with a knack for using storytelling to explore brand aesthetics and identity. His versatile creative direction shines in Lifestyle, Fashion, Product, Interior, and Architecture projects. He has collaborated with top brands like The Taj Group of Hotels, Tata Retail, Nestle Nescafe, WeWork, JW Marriott, The Skin Project, Alila Diwa, The Park, and DHFL.

Abhinav’s work has been featured on the pages of Platform, Vogue Italia, Juxtapoz, Verve, Afar, Them, Dazed, and Paper Magazine, over the years.

He is based out of Mumbai and Delhi, India. Available globally.

WeWork India

Since 2021, We have been conceptualizing, producing, and shooting diverse content for WeWork India across 19 locations in 5 cities, across India. This long-term partnership has allowed us to extensively explore and create content for their social and marketing campaigns, both in print and digital formats. My work encompasses a broad range of projects, including content for new building openings, social media stills and reels, interview films, and various other formats.

URBANWRK

UrbanWrk commissioned us to develop a comprehensive visual content bank for all their Pune real estate products. Our work included producing 3 Main 1.5 Min films and up to 120 stills to showcase their space management and design enterprise solutions, shot in 3 Days. Additionally, we created a repository for three months’ worth of Social Media Content, consisting of 120 stills and 16 short-form video content tailored for their social media platforms, across 3 properties, shot in 2 Days.

NESCAFÉ

Nescafe India sought to highlight the journey of their coffee, from sourcing and manufacturing to careful packaging in Coorg and Mysore, India. We produced two films for this project, and some stills in 4 days. The first film focuses on a farmer whose life has been positively transformed through his association with Nescafe India. It delves into his acquired knowledge of best practices, quality management, and sustainable methods for growing and maintaining his family-run farm. The second film chronicles the entire coffee production process, from farm to factory to table, emphasizing Nescafe’s commitment to quality and upholding the brand’s traditional goodwill.

In addition to the films, we documented the farm-to-table journey through a series of still photographs. The project was executed after extensive research and reconnaissance into the farmer’s life and his motivation to partner with Nescafe, ensuring an authentic and impactful representation.

TAJ GROUP OF HOTELS

TAJ VIVANTA VILLAS - FORT AGUADA, GOA

For the launch of Vivanta Goa Villas, we captured stills that highlight the property’s unique charm, nestled within the lush Goan landscape. The villas, inspired by French cottages, feature vibrant interior designs, plush upholstery, and luxurious amenities. Our approach focused on authentically showcasing the property, allowing the exquisite interior design to speak for itself.

IHCL The Connaught, Delhi

At IHCL The Connaught, Delhi, we developed a comprehensive content bank of short-form videos and social media stills shot in 5 days, to be utilized throughout the year. This repository supported content creation for various promotional events and festivities. Additionally, we produced mood-based content to capture the essence of the space, showcasing the hotel and its services through compelling visuals.

The Skin Project

For The Skin Project’s brand launch, we developed a comprehensive product launch campaign and content bank. Our content, designed for social media and e-commerce platforms, focused on showcasing their products in a clean and minimalistic manner, which was key for the brand to establish its identity in the cosmetic skincare space.

Who we’ve worked with: